AI Horizons Webinar Series

Science-Backed Strategies for Smarter Chatbot Interactions

What makes an AI chatbot truly effective—and how can businesses design interactions that build trust, satisfaction, and real results? In this episode of AI Horizons, Professor Stefano Puntoni, faculty co-director of Wharton Human-AI Research, and Thomas McKinlay, founder of Science Says, introduce The Wharton Blueprint for Effective AI Chatbots, a research-driven guide to smarter chatbot design.

Whether you’re leading customer experience, product innovation, or marketing strategy, this webinar offers practical insights you can apply today.

Explore the Knowledge at Wharton Special Report

For key takeaways, insights, and expert guidance based on The Wharton Blueprint for Effective AI Chatbots, visit Knowledge at Wharton’s Special Report. You’ll find research highlights, practical frameworks, and a link to download the complete Blueprint to help you build smarter, more human-centered AI interactions.

Discover Key Insights

Learn More About the Experts Behind the Blueprint

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Science Says specializes in analyzing the latest scientific research in marketing and turning what matters into actionable insights.

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Wharton Human-AI Research (WHAIR) explores how intelligent systems—and the humans who design and use them—are transforming business. From decision-making and innovation to ethics and adoption, WHAIR focuses on how AI can be harnessed responsibly to drive meaningful impact.

By combining insights from business strategy, behavioral science, and technology, WHAIR equips leaders to navigate an evolving digital world with clarity and confidence.

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About the AI Horizons Webinar Series

This episode is part of the AI Horizons series, hosted by Wharton Human–AI Research. The series explores how artificial intelligence is reshaping industries through research, insights, and real-world applications. Episodes feature conversations with academic leaders, business experts, and authors of influential reports and books—offering fresh perspectives on the future of AI.

Explore the full AI Horizons series to watch past episodes and register for upcoming webinars.